WEBSITE ANALYTICS & REPORTING
Website analytics & reporting that shows what’s actually working
Google Analytics, Search Console, and conversion tracking set up the right way — then turned into plain-English insights you can use to grow your business.
WHY IT MATTERS
You can’t improve what you can’t measure
Most small business websites either have no analytics at all, or have tracking that was installed years ago and never checked. That means no clear answer to the questions that matter: How many people found you this month? Which pages bring in calls and form submissions? Is your SEO working? Good analytics answers those questions, so every decision about your website is based on real data instead of guesswork.
ANALYTICS SETUP
Accurate tracking, set up correctly from day one
The foundation for every good decision about your website is data you can trust.
Google Analytics 4 (GA4)
A properly configured GA4 property that tracks visitors, traffic sources, engagement, and the pages that matter most to your business.
Google Search Console
Search Console connected and verified, so you can see which searches bring people to your site, where you rank, and any indexing issues Google finds.
Conversion & lead tracking
Contact form submissions, phone number clicks, email clicks, and bookings tracked as conversions — so you know which pages and channels generate real leads.
Google Tag Manager
Tracking tags organized in one place, so adding or updating analytics, ad pixels, and conversion tags doesn’t mean editing your site’s code.
Google Business Profile insights
See how local customers find your business on Google Search and Maps — calls, direction requests, and website visits from your listing.
Privacy-conscious setup
Analytics configured with sensible data settings and a cookie notice where appropriate, so you get useful insights while respecting your visitors.
REPORTING & INSIGHTS
Reports that make sense — and lead to action
No 40-page data dumps. Just the numbers that matter and what to do about them.
Plain-English reports
Clear summaries of your traffic, leads, and search performance, with the jargon translated and the important trends called out.
Actionable recommendations
Every report comes with practical next steps — pages to improve, content to add, or issues to fix — so the data actually leads somewhere.
SEO performance tracking
Track rankings, search impressions, and clicks for the keywords that bring customers to you, and see how your SEO work pays off over time.
User behavior insights
Understand how visitors move through your site, where they drop off, and what they do on phones versus desktops.
Before-and-after comparisons
Measure the real impact of a redesign, new content, or speed improvements by comparing performance before and after the change.
Review calls
Prefer to talk it through? I’ll walk you through your numbers on a call and answer your questions directly.
HOW IT WORKS
From no data to clear answers
Whether you’re starting from scratch or your current tracking is a mess, the process is the same: get the setup right, make sure it’s accurate, and turn it into insight.
1. Audit your current setup
I check what’s installed, what’s missing, and whether your existing data can be trusted.
2. Set up & configure
GA4, Search Console, Tag Manager, and conversion tracking installed and configured properly.
3. Test & verify
I test every form, click, and event to confirm your data is accurate before you rely on it.
4. Report & improve
You get clear reporting and recommendations, so your website keeps getting better.
WHAT YOU GET
Everything you need to understand your website
Analytics setup is included with every website I build, and available for existing sites:
- Google Analytics 4 setup and configuration
- Google Search Console verification and sitemap submission
- Form, phone, and email conversion tracking
- Google Tag Manager setup
- Google Business Profile insights
- Plain-English reports with recommendations
FREE ANALYTICS REVIEW
Not sure your tracking is working?
I’ll take a look — no cost, no obligation
- Check your current analytics setup
- Confirm conversions are being tracked
- Spot missing or broken data
- Clear next-step recommendations
THE DIFFERENCE
Guessing vs. knowing
Without good analytics
- No idea where your visitors come from
- Can’t tell which pages generate leads
- Marketing decisions based on hunches
- No way to measure SEO or redesign results
- Broken tracking nobody notices for months
With HubuMedia analytics
- Clear view of traffic sources and trends
- Every form submission and call tracked
- Decisions backed by real data
- Measurable results from SEO and site changes
- Tracking tested and verified to be accurate
COMMON QUESTIONS
Analytics questions, answered
Have a question that isn’t here? Call or text me at (610) 574-5937 — you’ll talk to me directly.
I already have Google Analytics. Do I need this?
Maybe not all of it — but it’s worth checking. Many sites still have old tracking that stopped collecting data, or GA4 installed without conversions set up. I’ll review what you have and tell you honestly what, if anything, needs fixing.
What’s the difference between Google Analytics and Search Console?
Google Analytics shows what visitors do once they reach your site. Search Console shows how your site performs in Google Search itself — the searches you appear for, your rankings, and any technical issues. You need both for the full picture.
Can you track phone calls and form submissions?
Yes. I set up conversion tracking for contact forms, phone number clicks, email clicks, and other key actions, so you can see exactly which pages and channels bring in leads.
Do I own my analytics data?
Yes. Your analytics accounts are set up in your name, and you always have full access. If we ever stop working together, your data stays with you.
Is analytics included with a new website?
Yes. Every website I build includes Google Analytics 4 and Search Console setup with basic conversion tracking.
CLIENT TESTIMONIALS
Clients who trust me with their websites
Real words from real clients — pulled straight from my Google reviews.
★★★★★
“When we started our law firm, John helped us from the smallest IT detail to the largest… We use Hubu Media on an ongoing basis for our IT support and to drive our SEO results. We love the personal attention, quick response times and in-depth knowledge John offers.”
★★★★★
“John completely redesigned my professional website on time, under budget, and exactly to my specifications. He’s really easy to work with, incredibly accessible and responsive, and very generous with his time. I cannot recommend him highly enough.”
★★★★★
“Working with Hubu Media is always a seamless experience! I have worked with them on numerous projects, and always receive a rapid response to any questions that I have.”
LET’S TALK
Ready to see what your website is really doing?
Let me review your current analytics setup and show you what the data says — the first conversation is always free.